Having just looked at how to market your blog, what should you actually write about in this blog? There's only so much you can blog about your book when it's not imminently due out or just released. So what do you write about?
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More and more these days, everyone is expected to have their own presence on the internet – social media, websites, blogs. Authors are no exception – people want to connect with their favourite writers and now they expect a website to go along with it. This can be a great marketing tool for you: you can write articles about your work or things that matter to you, post all of your books so they are easily found by fans, and advertise your publicity campaigns.
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